Through scientific media planning, Omni-marketing planning enables intelligent enterprise decision-making, media portfolio optimization and effective ROI improvement.
Based on big data from omni-channel ad tracking, Miaozhen Systems enables intelligent enterprise decision-making through scientific media planning to calculate cross-screen Reach, while helping brands with effective determination of media KPI and cross-screen budget allocation and media portfolio optimization, hence achieving effective ROI improvement.
- Based on real and
tracking data by
- Full coverage of
online and offline
and KOL selection
- Multiple patents
support the scientific
- Unique IGRP as a key
indicator of media
ment recognized by
For enterprises expecting to improve the efficiency of ad serving on media and marketing ROI in an omni-media age, Miaozhen Systems Omni-marketing Planning is a top choice for delivering media plan, optimizing media portfolio and improving marketing ROI for the following reasons:
- Ensures accurate and reliable data source for products based on omni-marketing ad tracking data of Miaozhen Systems;
- Covers online and offline screens and the majority of top media resources, as well as KOL’s choice of products to enrich multi-dimensional data; optimize marketing budget allocation in full scale;
- Multiple patents, with unique IGRP as a leading tool for measuring the general effectiveness of internet media, and scientific methodologies and models;
- Cross-screen scope evolving with time and trend, empowers advertisers to improve ROI in a consistent way.