中文

Omni-channel Marketing Performance Evaluation

Reconstruct the entire consumer journey from "awareness" to "purchase," and analyze the contribution of different touchpoints to conversions. This enables you to allocate limited budgets to key conversion points, thereby improving quality and efficiency. This process is known as attribution.

Scientific evaluation of marketing effectiveness and efficiency across two key dimensions.

Fans/UV

Reach%

Engagement

Viewership/imp

…

Search Metrics

APP Downloads

Sales Volume

Sales Revenue

…

Ad Monitoring and Effectiveness Evaluation + Social Media Marketing Effectiveness Evaluation

Digital Ad Monitoring

Conduct comprehensive evaluations of various media and ad formats, providing a standard basis for settlement in the digital marketing field.
Outdoor Ad Monitoring

Outdoor ad monitoring to verify actual placement, measure outdoor ad audience reach to address audience engagement effectiveness issues.
Live TV Ad Monitoring

Monitor live TV ads to ensure they are broadcast according to the scheduled plan, safeguarding brand interests and effectively reducing placement risks.
Private Domain Traffic Monitoring

Trace the entire journey of private domain traffic sources to evaluate media conversion effectiveness.
Ad Attribution Analysis

Use ad attribution models, such as Multi-Touch Attribution (MTA), to scientifically evaluate the conversion value of advertisements.

Social Listening

Stay informed about industry trends and understand new consumer needs and trending topics.
Influencer Selection and Evaluation

Pre- and post-evaluation of influencers, with continuous monitoring and effectiveness assessment of KOL performance data.
Social Media SEO Monitoring

Monitor metrics such as dominance rate and re-search rate to assess SEO optimization levels and evaluate the success rate of influencer marketing.
TV Show and Variety Program Sponsorship Evaluation

Evaluate sponsorship effectiveness from three dimensions: influence, reach, and conversion power, using comprehensive data from social media, search engines, and survey questionnaires.