MOFANG Pro-Miaozhen Systems

| MOFANG Pro

One-stop social media marketing monitoring and insight platform

Through cross-platform rich social media data, combined with upgraded noise elimination capabilities, the precipitation of the miaozhen knowledge system, and AI-enhanced intelligent insight functions, it helps users extract effective and high-quality information from massive data, achieve efficient and intelligent marketing insights, stimulate marketing creativity, and enhance brand competitiveness.

Why MOFANG Pro?

Bright data

It covers 90% of the daily increasing public social media data in the market, strictly cleans data noise, and enhances data effectiveness based on fine-tuned large models and an industry knowledge base with over 10 years of experience.

Efficient application

Highly customizable analysis targets, flexible and concise analysis dashboards, and functionality distribution that aligns with business analysis logic.

Strong AI analytics

Develop AI analysis models that better align with the Chinese social media context, offering highly flexible AI insight capabilities and ample analysis capacity.

Tremendous tags

With a tagging system accumulated over 10+ years of social media analysis, it features customizable tags and an exclusive cliquish culture tagging system, supporting out-of-the-box use.

Product features

Help brands understand the true voice of consumers

True

Covering real consumer data from major social platforms; refining noise reduction and high-value business tags to help clients extract genuine and useful consumer insights.

Comprehensive

Flexible AI capabilities that promptly capture new changes in social media and provide insights into new consumer trends.

New

Comprehensive coverage of consumer and brand data, integration of the five major consumer goods industry knowledge and 170 + cliquish culture tags, provide full dimension AI insight and analysis function

Listen to the voice of the user

Capture frontline feedback through AI and listen to the Voice of Customer (VOC) to help brands promptly grasp social media trends related to brand, product, IP, and other content, so as to better adjust communication strategies and facilitate product iteration.

Consumer insights

Through the “Audience Insight” module, you can qualitatively analyze the characteristics of target audiences, supporting both custom and exclusive cliquish culture analysis. With powerful AI capabilities, engage in dialogue with audiences to spark new consumer insights. Additionally, utilize data dashboards to gain insights into audience behavior preferences, and combine audience, scenario, and demand cross-analysis to help brands discover new marketing opportunities.

Brand insights

Through the “Brand Analysis” module, you can comprehensively compare your brand’s performance with that of competitors, helping the brand listen to the authentic voice of consumers and track whether consumer perception aligns with the brand’s communication direction, thereby formulating more precise marketing strategies.

Campaign effectiveness tracking

“Campaign Analysis” offers full-chain marketing effectiveness tracking, covering dissemination trends, platform distribution, consumer reputation, and KOL placement effectiveness monitoring. Utilizing AI technology, it automatically analyzes peak events in dissemination, sentiment tendencies, and KOL performance data, enabling multi-dimensional tracking of campaign progress and assisting in the evaluation and optimization of brand placement strategies.

Exploration of new social media trends

Utilize the “Free Exploration” module to flexibly gain insights into the latest trends in marketing areas such as category popularity, content hotspots, and cliquish culture directions, providing brands with inspiration and direction for placements.

Hotspot analysis

Stay abreast of platform trends, covering hotspot content across five major social media platforms, and provide content generation suggestions through AI to help brands discern whether a trend is usable. This aids in finding inspiration for official account operations and content creation.

Case study

Public opinion insights

Demand: Capture and analyze public opinion trends for a specified segment.
Solution: Relying on the Miaozhen system’s database of over 170+ interest segments, you can quickly identify changes in public opinion trends for the specified segment. Through in-depth analysis using Miaozhen system’s Opinion Pro, you can swiftly understand the reasons for low volume peaks in related segment dissemination trends, and capture the distribution of discussion participants within the segment, including popular users, platform releases, and high-frequency word clouds. This guides brands to take rapid action and provides optimization suggestions.

Demand exploration

Demand: Analyze and explore the demand for summer beverages and popular flavors.
Solution: Through the AI Insight section in Miaozhen Cube Pro, clients can quickly identify strong functional demands for summer beverages. They can further explore the Free Exploration section to easily understand popular flavors under this demand and access related consumer original posts, discovering summer beverage flavors that are well-received by consumers and the characteristics of corresponding products.

MOFANG Pro – Social Media Marketing Insight AI Assistant!

Master the magic of social media marketing and discover the authentic voice of customers across the internet together!

Click the button to apply for a free trial of MOFANG Pro!