Online ads measurement:Fully cover online digital advertising and self-owned media, opening up the full-link data from advertising measurement to conversion
Offline ads measurement: Digital measurement and monitoring of outdoor media to realize offline full-data measurement
Content measurement:Monitoring of embedded advertising in movies, variety shows and sports events; Pre-placement evaluation of advertising content
Present multi-dimensional visual data, real-time data interaction, and enable better decision-making;
Help brands gain insights into the market, pay attention to the changes in competitors' products and optimize marketing strategies.
Optimize cross-screen budget allocation to make media planning simple and efficient;
Objective measurement of brain neuroscience and continuous optimization of advertising creativity;
Open up advertising back-link data with big data, optimize conversion path, and help product efficiency grow.
The first all-platform social solution developed and launched in China
Multi-platform coverage, highest-level access to Sina Weibo APIs, 100 million fan base, stable full-data support
Realize wider, faster and deeper social data mining and application relying on knowledge Graph technology
More subtle: The original CSI fan plate helps brands to effectively select stars with high cost performance.
In the stage of pre-selection programs, TA matching is realized, sponsorship combination is recommended, and budget is reasonably allocated.
China’s leading omni measurement and business intelligence analytics solutions provider Miaozhen Systems, a part of Mininglamp Technology Group, has unveiled its rebranding. The change includes an expanded range of products and services, with a new positioning of omni measurement and business intelligence analytics, as well as an updated visual language.
Leading marketing measurement and business intelligence solutions provider Miaozhen Systems has released China Digital Advertising Invalid Traffic Report in 2019 , and found that invalid traffic (IVT) accounted for31.9% of China’s total digital advertising traffic in 2019，up 1.7 pp from 30.2% in 2018.