Based on big data and AI technology, Miaozhen Systems uses its rich data dimensions to provide enterprises with global measurement solutions including online ads measurement, offline ads measurement and content measurement. Through real and objective omni measurement, every contact between enterprises and consumers can be quantified and guarded to realize the optimization of advertising investment.
Since 2008, the Miaozhen Systems has continuously provided online ads measurement services for brand owners, including the realization and effect of advertisement injecting, acceptance of advertisement injecting in e-commerce platforms and category SOV services, and measurement analytics and management of multi-platform self-owned media channels. As the maker of monitoring technology and code standard, the Miaozhen Systems provides personalized global measurement and business intelligence analytics solutions for more than 1,000 world-renowned brands and local leading brands in China.
The Miaozhen Systems offline advertising measurement product provides standard, efficient and in-depth offline advertising effect monitoring by using geographic location data and digital means to realize offline full-data measurement. Outdoor advertising has stronger coverage capacity and higher coverage efficiency, but it lacks scientific effect monitoring methods and the effect is difficult to evaluate. The Miaozhen Systems takes the lead in realizing digital measurement of outdoor media, and combines advertisement screen coding and APP monitoring to realize full-data measurement. The Miaozhen Systems offline advertisement measurement platform uses digital technologies such as installed SDK to conduct in-depth research on the characteristics of various outdoor scenarios, provide independent, fair and full-data offline advertisement monitoring services, fully covering offline networking screens and traditional offline advertisements, and protecting the rights and interests of advertisers and media.
Miaozhen Systems content measurement product uses AI technology and neuroscience measurement method to provide diversified solutions for advertising and content
Embedded Advertising Solution
Relying on two AI technologies of image recognition and voice recognition, the rights and interests embedded in content marketing are intelligently analyzed
Cognition Measurement and Creativity Optimization Solutions
Use neuroscience technology to objectively evaluate advertising creativity and content, assist advertisers to continuously optimize advertising creativity and make scientific decisions