Omni measurement Solution

Based on big data and AI technology, Miaozhen Systems uses its rich data dimensions to provide enterprises with global measurement solutions including online ads measurement, offline ads measurement and content measurement. Through real and objective omni measurement, every contact between enterprises and consumers can be quantified and guarded to realize the optimization of advertising investment.

Introduction of Online Ads Measurement Products

Since 2008, the Miaozhen Systems has continuously provided online ads measurement services for brand owners, including the realization and effect of advertisement injecting, acceptance of advertisement injecting in e-commerce platforms and category SOV services, and measurement analytics and management of multi-platform self-owned media channels. As the maker of monitoring technology and code standard, the Miaozhen Systems provides personalized global measurement and business intelligence analytics solutions for more than 1,000 world-renowned brands and local leading brands in China.

Core Function Points of Online Ads Measurement
  • Cover media and various
    advertising forms, mature
    PC, Mobile, OTT cross-
    screen methodology +
    high-quality PM online
    sample library, to eva-
    luate advertising visibi-
    lity and effectiveness in
    a scientific and accurate
    way
  • Fill in the gaps in e-com-
    merce monitoring, opti-
    mize the key links of the
    full link, help create
    most popular brands on
    e-commerce platforms,
    and identify and warn
    false and invalid traffic
    so as to help advertisers
    recover losses
  • Fully cover self-owned
    media monitoring, and
    monior data and front-
    end advertisement mo-
    nitoring data, thus reali-
    zing offline ads mea-
    surement of full link
    conversion analysis
  • Cover media and various
    advertising forms, mature
    PC, Mobile, OTT cross-
    screen methodology +
    high-quality PM online
    sample library, to eva-
    luate advertising visibi-
    lity and effectiveness in
    a scientific and accurate
    way
  • Fill in the gaps in e-com-
    merce monitoring, opti-
    mize the key links of the
    full link, help create
    most popular brands on
    e-commerce platforms,
    and identify and warn
    false and invalid traffic
    so as to help advertisers
    recover losses
  • Fully cover self-owned
    media monitoring, and
    monior data and front-
    end advertisement mo-
    nitoring data, thus reali-
    zing offline ads mea-
    surement of full link
    conversion analysis
Introduction of Offline Ads Measurement Products

The Miaozhen Systems offline advertising measurement product provides standard, efficient and in-depth offline advertising effect monitoring by using geographic location data and digital means to realize offline full-data measurement. Outdoor advertising has stronger coverage capacity and higher coverage efficiency, but it lacks scientific effect monitoring methods and the effect is difficult to evaluate. The Miaozhen Systems takes the lead in realizing digital measurement of outdoor media, and combines advertisement screen coding and APP monitoring to realize full-data measurement. The Miaozhen Systems offline advertisement measurement platform uses digital technologies such as installed SDK to conduct in-depth research on the characteristics of various outdoor scenarios, provide independent, fair and full-data offline advertisement monitoring services, fully covering offline networking screens and traditional offline advertisements, and protecting the rights and interests of advertisers and media.

Core Function Points of Offline Ads Measurement
  • Take the lead in realizing
    digital measurement of
    outdoor media, adding
    codes on advertising
    screens + APP sample
    monitoring to realize full
    data offline measurement
  • Installed SDK codes moni-
    toring and real-time screen
    capture technology to meet
    the ultimate monitoring de-
    mands: full data, real-time,
    equipment level, anti-
    cheating
  • Digitally trace the monito-
    ring process and results
    to improve the fairness
    and transparency of tra-
    ditional offline advertising
    monitoring
  • With the visual interface, it
    is easy to view the adverti-
    sement broadcast situation;
    electronic reports rather than
    traditional paper monitoring
    reports are generated in the
    system
  • Use technology to obtain
    scenario features to pro-
    vide monitoring reports
    based on outdoor scena-
    rios, reflecting the value
    of outdoor advertising
    scenarios
  • Take the lead in realizing
    digital measurement of
    outdoor media, adding
    codes on advertising
    screens + APP sample
    monitoring to realize full
    data offline measurement
  • Installed SDK codes moni-
    toring and real-time screen
    capture technology to meet
    the ultimate monitoring de-
    mands: full data, real-time,
    equipment level, anti-
    cheating
  • Digitally trace the monito-
    ring process and results
    to improve the fairness
    and transparency of tra-
    ditional offline advertising
    monitoring
  • With the visual interface,
    it is easy to view the ad-
    vertisement broadcast
    situation; electronic re-
    ports rather than tra-
    ditional paper monito-
    ring reports are gene-
    rated in the system
  • Use technology to obtain
    scenario features to pro-
    vide monitoring reports
    based on outdoor scena-
    rios, reflecting the value
    of outdoor advertising
    scenarios
Introduction of Content Measurement Products

Miaozhen Systems content measurement product uses AI technology and neuroscience measurement method to provide diversified solutions for advertising and content

  • Embedded Advertising Solution

    Relying on two AI technologies of image recognition and voice recognition, the rights and interests embedded in content marketing are intelligently analyzed

  • Cognition Measurement and Creativity Optimization Solutions

    Use neuroscience technology to objectively evaluate advertising creativity and content, assist advertisers to continuously optimize advertising creativity and make scientific decisions

Core Function Points of Content Measurement
  • Innovatively use AI technology
    and neuroscience technology
    to objectively measure crea-
    tivity performance, to greatly
    avoid subjective deviation,
    achieve objective and scien-
    tific measurement and eva-
    luation of creativities
  • Realize multi-scenario and
    multi-type coverage, including
    traditional TVC, OTV, and new
    media scenarios such as APP
    information flow, WeChat Mo-
    ments, etc. The embedded
    advertising measurement
    covers live TVs and online
    video content such as films
    and television, variety shows,
    e-sports, etc
  • Based on the multi-industry
    advertising creative case
    database accumulated for
    a long time, it can also com-
    pare creativity with industry
    Norm value to comprehen-
    sively evaluate and diagnose
    creativity performance
  • Millisecond-level analysis
    can be carried out to ensure
    accurate evaluation and
    optimization of advertising
    creativity and content and
    improve advertising effect
  • Innovatively use AI tech-
    nology and neuroscience
    technology to objectively
    measure creativity perfor-
    mance, to greatly avoid
    subjective deviation,
    achieve objective and
    scientific measurement
    and evaluation of
    creativities
  • Realize multi-scenario and
    multi-type coverage, including
    traditional TVC, OTV, and new
    media scenarios such as APP
    information flow, WeChat Mo-
    ments, etc. The embedded
    advertising measurement
    covers live TVs and online
    video content such as films
    and television, variety shows,
    e-sports, etc
  • Based on the multi-industry
    advertising creative case
    database accumulated for
    a long time, it can also com-
    pare creativity with industry
    Norm value to comprehen-
    sively evaluate and
    diagnose creativity
    performance
  • Millisecond-level analysis
    can be carried out to ensure
    accurate evaluation and
    optimization of advertising
    creativity and content and
    improve advertising effect