HISTORY OF MIAOZHEN

Miaozhen Systems (“Miaozhen”) is the leading omni-marketing data and technology solution provider in China. With authentic & trusted data and innovative & all-round technology solutions, we help enterprises gain sharp insights and develop exceptional operation capacity. We provide over 70% of Top 100 global brands with smart business solutions to drive the innovation of marketing model. Holding the belief that data builds trust, we build mutual trust between enterprises, enterprises and consumers, and drive business decision-making with our reliable data and systems.
  • 2006In December, Miaozhen Systems was founded in Beijing and certified as national level hi-tech enterprise and software product & service provider.
  • 2010In May, we opened an office in Shanghai. In July, we completed Series A financing led by Redpoint Ventures.
  • 2011In October, we completed Series B financing led by KPCB China. In November, we opened an office in Guangzhou. Meanwhile, we began to provide tracking services in Japan, managing a budget of USD4M per annum.
  • 2012Our business was expanded to Hong Kong, Taiwan and Australia.
  • 2013In February, we opened an office in Singapore to further tap into the Southeast Asian markets. In April, we completed Series C financing of over USD10M led by China Broadband Capital (CBC) with the involvement of Redpoint Capital, KPCB China and WPP Digital.
  • 2014In July, we opened an office in Yantai, Shandong Province. Our tracking services in overseas markets covered 420 campaigns and 84 advertisers, and gained a market share of 60% in the Southeast Asia markets.
  • 2015We completed Series D financing of over USD10M led by Primavera Capital. Our business was expanded to the European and American markets. Our panel was further expanded and improved.
  • 2016We released the cross-device solution – UserGraph together with Drawbridge. We strategically invested in Xinsight. We included OTT into the budget allocation system. MAMS (Miaozhen Academy of Marketing Science) was established.
  • 2017We partnered with Mengniu to conduct big data innovative research. We started to provide cinema ad tracking services. We established strategic cooperation with Alibaba to jointly build the new brand advertising ecosystem. We jointly established a big data laboratory with Tencent to fight ad fraud.
  • 2018We successfully built DMP for Nestle and BSH, etc. We strategically invested in MaLogic Group.

TECHNOLOGICAL ADVANTAGES

As a leading big data & business intelligence solution provider in China, we provide enterprises with digital advertising solutions integrating with three core technologies——cloud computing, cloud storage and big data technology to optimize their digital application.
Cloud StorageWe manage the large-scale Internet user behavior database in the world as China boasts the largest population of Internet users globally. It is hard to collect and store such massive data by simply using the traditional relational database. Therefore, we spent 5 years and independently developed a cloud storage platform for multi-dimensional and different-structured data. With a daily average data processing capacity of over 3TB, we have already stored, processed and backed up 3PB data.
Cloud ComputingEvery day, we track and compute about 5 billion of visitor history, and compute over 500 parallel projects for more than 100 enterprises. Moreover, the cross-dimensional analysis metrics of every report can reach up to 200 million. With cloud computing technology, we are able to distribute such huge amount of data to multiple servers for concurrent computation.
Big Data TechnologyWith data mining, machine learning, natural language processing and other big data technologies, we are able to accurately identify the preference, even purchase intention of every consumer on the Internet.
Exclusive TechnologyWe owned over 30 patents and a number of exclusive technologies, such as cross-screen data connection, OTT opening screen tracking, cross-media budget allocation optimization, intelligent cleaning and integration of IP database.
PROFESSIONAL TEAM Miaozhen System has more than 400 employees, 75% of whom are technical engineers, with half of them graduated from top universities in
China like Peking University, Tsinghua University, University of Science and Technology of China, etc..
This is a dream team of product design, mathematics and computer fields. After years of technical innovation, practices and accumulation, Miaozhen Systems already has a number of independent intellectual property rights and software copyrights.

Vison & Misson

Behind every successful brand, there is a great brand vision!
Miaozhen’s vision and mission depict our future brand blueprint and our ultimate goal, and indicate the future direction of development for Miaozhen Systems, including our company and every member.

Our vision:

To Drive Data and Technology in Marketing

Data & technology are the core of what we do. Our ultimate task is use data & technology to drive efficiency & effectiveness in business decision.

Our Mission:

Data is Wonderful

With objective data and innovative technology, we help marketing to be more efficient and achieve better ROI, contributing to a better and healthy ecosystem of media and marketing industry.

Digital marketing is constantly changing,customers’needs are changing,
and new technologies will continue to emerge. I believe that with clear vision and mission,
Miaozhen Systems will be ahead, leading the industry by innovation and dynamic spirit !
By Minghui Wu

OVERSEAS MARKET

ChinaIndiaIndonesiaJapanKoreaMalaysiaPhilippinesSingaporeThailandVietnam